One of the most demotivating and value-destroying perceptions for any team is to start to think of themselves as “B List Personnel”. A related but slightly different malaise is when people believe that what they’re working on isn’t important. Your behaviours need to demonstrate at all times that you see each team and its individual members as highly valued contributors. There are proven techniques for doing so. This is important because if a team starts to think you lack interest in their activities, you can expect a huge drop in productivity and morale – and one that can be difficult to recover from. This is not the same thing as saying you need to divide your time equally between the teams. That simply may not be possible or sensible. If handled correctly, people will understand that your personal attention may need to be prioritised.
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